REDONDO BEACH, CA–(Marketwired – Aug 20, 2016) – TDM Financial, a leading financial publisher and network, recently posted an article examining opportunities in the digital advertising market.
Global digital ad spending soared 15% to $146.6 billion in 2015, according to McKinsey Company, a global management consulting firm. Over the next five years, the company expects the market to continue growing at a 12.7% CAGR to reach $231.4 billion by 2019. These growth rates are expected to account for 73% of the total increase in global ad spending over the next five years, with digital ad spending overtaking television by 2018.
There are many different ways for investors to capitalize on these growth rates. Large software companies like Google Inc. and Facebook Inc. generate the majority of their revenue from digital advertising and represent the most mature plays in the space, while software-as-a-service (“SaaS”) digital performance marketing companies like Accelerize Inc. (OTCBB: ACLZ) help advertisers and publishers optimize spending.
To read the article click on the link or copy and paste the URL into your browser: http://www.tdmfinancial.com/digital-ad-spending-nears-150b-with-opportunities-abound/
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