Ecoark Holdings, Inc. (ZEST: OTCQX U.S.) | Hy-Vee Tests Fresh Food Traceability with Zest Labs


Hy-Vee Tests Fresh Food Traceability with Zest Labs

Dec 20, 2017

OTC Disclosure News Service

, a subsidiary of Ecoark
Holdings, Inc.
(“Ecoark”) (OTCQX: ZEST), today announced that it is
working with Hy-Vee,
, the employee-owned supermarket chain that operates more than
245 retail stores across eight Midwestern states. Hy-Vee is conducting a
trial of the company’s Zest FreshTM solution to help automate
farm-to-fork traceability of fresh produce coming to Hy-Vee stores.

Hy-Vee is committed to providing a vast assortment of high-quality
natural, organic and locally sourced products and empowers consumers to
understand where their food is sourced.

Hy-Vee is testing Zest Fresh, the only freshness management solution
that leverages the Internet of Things (IoT) to autonomously track and
report in real time the freshness of products from harvest to the retail
store, in its work with a premium supplier of seedless Holiday® grapes,
a prized, premium product that is exported all around the
world. Leveraging the industry’s first dynamic freshness metric – the ZIPR
– Zest Fresh can provide Hy-Vee with traceability data and
continuous real-time visibility of the remaining freshness capacity of
the grapes.

“We are excited to work with Zest Labs to determine how Zest Fresh can
help both monitor and improve freshness, while providing complete
traceability through the cold supply chain,” said John Griesenbrock,
Hy-Vee’s vice president, produce/Health Markets. “With
traceability support, we will become even more invested in bringing the
freshest and highest-quality produce to our customers.”

Zest Labs’ unique combination of secure traceability and its ZIPR Code
freshness metric provides real-time data about a product’s condition and
freshness capacity. As such, Zest Labs has proven to reduce waste from
spoilage by more than 50 percent for grocers.

“Hy-Vee has always put high quality and consumer confidence at the
forefront of everything they do, which makes them an ideal partner for
us,” said Peter Mehring, CEO of Zest Labs. “By working closely with
growers, we’re all creating true transparency throughout the entire cold
chain and ensuring only the freshest products arrive at their stores
with a complete record of the product through every step in the cold

About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned
corporation operating more than 245 retail stores across eight
Midwestern states with sales of $10 billion annually. The supermarket
chain is synonymous with quality, variety, convenience, healthy
lifestyles, culinary expertise and superior customer service. Hy-Vee
ranks in the Top 10 Most Trusted Brands and has been named one of
America’s Top 5 favorite grocery stores. The company’s 85,000 employees
provide “A Helpful Smile in Every Aisle” to customers every day. For
additional information, visit

About Zest Labs
, a subsidiary of Ecoark Holdings, Inc., provides a growing
suite of freshness management solutions that substantially improve
quality consistency and drive sustainability for a wide range of
clients. Zest Labs provides solutions to modernize the existing food
distribution and delivery system by significantly increasing efficiency
through continuous condition monitoring and real-time prescriptive

To learn more about Zest Labs, please click
. To watch a video about Zest Fresh, please click

About Ecoark Holdings Inc.
Founded in 2011, Ecoark
is an AgTech company modernizing the post-harvest fresh food supply
chain for a wide range of organizations including growers, distributors
and retailers. The company’s Zest Fresh™ solution, a breakthrough
approach to quality management of post-harvest fresh food, is
specifically designed to help substantially reduce the $161
billion amount of food loss
the U.S. experiences each year. Through
item-level monitoring and real-time predictive analytics, Zest Fresh
enables customers to improve the freshness and quality of produce,
realize substantial cost savings and reduce food waste. To learn more
about Zest Fresh click here.

Forward Looking Statements
This release contains
forward-looking statements, including, without limitation, statements
concerning the business and possible or assumed future results of
operations of Zest Labs; and statements concerning the ability of Zest
Labs’ technology to improve delivered quality consistency, significantly
reduce perishable food waste, drive sustainability, and increase
efficiency in the industry. Our actual results could differ materially
from those anticipated in the forward-looking statements for many
reasons including: access to growth capital on favorable terms; adverse
economic changes affecting markets we serve; competition in our markets
and industry segments; our timing and the profitability of entering new
markets; greater than expected costs, customer acceptance of our
products or difficulties related to our integration of the businesses we
may acquire; and other risks and uncertainties as may be detailed from
time to time in our public announcements and SEC filings. Although we
believe the expectations reflected in the forward-looking statements are
reasonable, they relate only to events as of the date on which the
statements are made, and our future results, levels of activity,
performance or achievements may not meet these expectations. We do not
intend to update any of the forward-looking statements after the date of
this document to conform these statements to actual results or to
changes in our expectations, except as required by law.

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