General Cannabis, Inc. (CANA: OTC Link) | General Cannabis Provides Update on Licensing Agreement with SC Labs and Highlights from West Coast Cannabis Expo


General Cannabis Provides Update on Licensing Agreement with SC Labs and Highlights from West Coast Cannabis Expo

Oct 12, 2011

OTC Disclosure News Service

Newport Beach, CA –

Newport Beach, California – October 12, 2011– General Cannabis, Inc. (OTCBB: CANA), a technology-based Internet marketing services company, today provided an update on WeedMaps Media’s partnership with SC Labs and highlights from the West Coast Cannabis Expo.    


Since establishing a licensing agreement with SC Laboratories last month for cannabis testing services, WeedMaps Media has generated over 500 potency analysis or pesticide and microbiological contamination tests with pricing ranging from $60 to $395. 


“Many dispensaries have enlisted the testing services of SC Labs through the portal in the short time since we announced our agreement,” said Brad Nelms, Vice President, Marketing of WeedMaps.  “This agreement between two of the leading service providers in this industry will continue to bring credibility and transparency to the medical cannabis marketplace and provide patients with a better basis of knowledge when choosing their medicines.”


The Company also announced today that WeedMaps was the premier sponsor for the West Coast Cannabis Expo Music Festival, a medical cannabis lifestyle event held this past weekend in San Francisco.  The event attracted an estimated 5,000 patients and included a three day speaker series and cannabis industry job fair. 


Over 1,000 patients that attended the event are registered users, and over 500 of those existing users signed up for the WeedMaps daily deals program, a program that provides subscribers with discount coupons that can be used at participating dispensaries.  WeedMaps promoted cannabis education at the event handing out 2,000 “Know Your Medicine” posters that advocate the need for Cannabinoid profiling and safety testing. 


“WeedMaps’ sponsorship of the West Coast Cannabis Expo Music Festival demonstrates our continued commitment to supporting the medical cannabis industry and providing patients with knowledge they need in order to find the best medicine for their medical ailments,” said Jim Pakulis, Chief Executive Officer of General Cannabis. “Our commitment to medical cannabis advocacy and leadership through leading industry events like this one is a top corporate priority.” 




About General Cannabis


General Cannabis, Inc., a technology-based Internet marketing services company, offers customers an integrated suite of services including media, technology, marketing and information.  Founded in 2010, General Cannabis is headquartered in Newport Beach, California.  The Company’s common stock trades on the OTC market’s highest tier, OTCQX, under the ticker symbol “CANA.”


Safe Harbor Notice

Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995).  General Cannabis, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management.  Actual results could differ materially from current projections or implied results.  General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.


Company Contact:


General Cannabis, Inc.


(888) 693-5219



Investor Relations Contact:


Kristen McNally

Financial Profiles, Inc.

(206) 623-2233

The above news release has been provided by the above company via the OTC Disclosure and News Service. Issuers of news releases and not OTC Markets Group Inc. are solely responsible for the accuracy of such news releases.

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