NEW YORK, Jan. 8, 2016 /PR Newswire/ — A brand voice is arguably a company or organization’s most important communications asset. As content is developed and rolled out with input from multiple internal and external stakeholders, keeping tabs on that voice can become more difficult. Brand consistency needs to be preserved, across internal teams and external partners.
PR Newswire’s white paper, Brand Stewards Unite: Best Practices for Showcasing Protecting Your Brand, discusses the following things communicators must do to uphold a brand’s identity across channels and content types:
- Understand and establish how you want your brand to be perceived to create brand guidelines that can be enforced;
- Preserve the voice of the brand through collaboration and communication with internal and external content creators; and
- Create and sharing a strategy “Bible” or style guide to answer questions about what you’re doing and why and how you’re doing it.
Keeping the brand “tight” is dependent upon solid brand architecture, a thorough campaign strategy and an open, collaborative team willing to learn, experiment and adapt. For more, access the full white paper here.
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Vice President, Strategic Communications Content
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