UBM Plc (UBMPY: OTCQX International Premier) | PR Newswire White Paper Shares Best Practices to Showcase & Protect Your Brand


NEW YORK, Jan. 8, 2016 /PR Newswire/ — A brand voice is arguably a company or organization’s most important communications asset. As content is developed and rolled out with input from multiple internal and external stakeholders, keeping tabs on that voice can become more difficult. Brand consistency needs to be preserved, across internal teams and external partners.

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PR Newswire’s white paper, Brand Stewards Unite: Best Practices for Showcasing Protecting Your Brand, discusses the following things communicators must do to uphold a brand’s identity across channels and content types:

  • Understand and establish how you want your brand to be perceived to create brand guidelines that can be enforced;
  • Preserve the voice of the brand through collaboration and communication with internal and external content creators; and
  • Create and sharing a strategy “Bible” or style guide to answer questions about what you’re doing and why and how you’re doing it.

Keeping the brand “tight” is dependent upon solid brand architecture, a thorough campaign strategy and an open, collaborative team willing to learn, experiment and adapt. For more, access the full white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications Content        

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SOURCE PR Newswire Association LLC

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