Ally Financial enters digital lending with mortgage fintech


Ally Financial took a stake in Better Mortgage, just the latest in the growing trend of banks investing in mortgage fintech companies to enhance their digital lending offerings.

Recently, other fintechs like Roostify and Blend got backing from banks such as Chase and Wells Fargo.

Ally, through its venture capital arm, added onto Better Mortgage’s Series C round, joining Citigroup, American Express Ventures, Healthcare of Ontario Pension Plan, Kleiner Perkins, Goldman Sachs and Pine Brook as the other backers.


“Our partnership with Ally supports our goal of transforming the mortgage industry across the board and delivering a better mortgage experience to all consumers,” Vishal Garg, CEO and Founder of, said in a press release. “Additionally, with Ally’s investment in, we become partners not only in our shared vision for a seamless customer experience in home finance, but also in the long-term success and future of the mortgage industry.” will handle the processing, underwriting and closing for Ally’s foray into digital mortgages.

How does your digital mortgage stack up?

Rapid personnel expansion accompanied the investments in Better, as the fintech company nearly tripled its staffing since August 2018. focused its rounds of investments on automation to condense turn times and help loan officer efficiency. The company does not pay its loan officers by commission, which it said allows them to act on the borrower’s behalf without conflict of interest.

“Providing frictionless, digital experiences to our customers is core to Ally’s strategy. We’re revolutionizing digital banking by putting all of our customers’ core financial services needs at their fingertips,” said Diane Morais, Ally’s president of consumer and commercial banking products. “With, we will deliver best-in-class mortgage experiences in a highly innovative and scalable way, furthering our role as a financial ally for our customers.”

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