Do lenders really need to co-market with real estate agents?


Co-marketing arrangements between mortgage companies and real estate brokerages have long been a staple of the housing industry. But mounting compliance risks and an evolving landscape for how consumers shop for homes and loans to pay for them has some lenders re-examining their relationships.

Co-marketing has had compliance sensitivities since the Real Estate Settlement Procedures Act took effect in 1974. Recently, those concerns have been magnified by growing scrutiny by the Consumer Financial Protection Bureau.

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