Michael DeMasi, a reporter for the Albany Business Review, profiled Miguel Berger, president of Better Homes Gardens Real Estate Tech Valley in Colonie, New York.
Berger and his son developed software for Amazon‘s virtual assistants — Echo, Echo Dot and Tap — that gives buyers a hands-free way to search for homes, DeMasi explains.
Buyers tell Alexa what kind of home they want — size, price, location, etc. — instead of scrolling through listings on a smartphone, tablet or laptop. Alexa asks questions to narrow down the search and responds to commands.
“It’s a conversational search,” Berger said. “That’s a huge difference.”
Here’s a video of the younger Berger using the tech: