New Social Media Platform Includes Compliance Checks

Mortgage & Real Estate

Lenders concerned about the control and compliance issues of letting employees interact with customers on social media sites might be interested in a software package released today that offers an option for managing those customer interactions.

SocialVolt’s enterprise social media management platform, which is called Studio, gives employees an interface from with they can create, review, and approve or decline messages posted on Twitter and Facebook.

Baked in are ‘FINRA’ rules that require customer correspondence via social media to be supervised and archived. FINRA, which stands for Financial Industry Regulatory Authority, is the largest independent regulator for all securities firms doing business in the United States.

The software also filters inappropriate content and lets companies set their own usage policies. Pricing is $250 per month per brand, $200 per month for additional brands.

Daily Briefing | Friday, December 2, 2011

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  • In a Sea of Bad Housing News, A Bit of Good

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