Opendoor partners with real estate software provider W+R Studios to boost iBuyer reach

Mortgage & Real Estate

Opendoor added to its ever-growing list of partnerships Thursday with the announcement that the iBuyer will be collaborating with W+R Studios, a real estate market analysis software provider.

The partnerships will specifically make use of W+R Studios’ Cloud CMA, a platform that allows agents to create comparative market analysis reports, buyer tours, property reports and flyers.

Through the new partnership, Opendoor offers will now be incorporated into Cloud CMA’s listing information. According to the companies, agents using the platform will now be able to present “a competitive cash offer from Opendoor to eligible customers, directly within the product and alongside the traditional listing information.”

“We have long admired Opendoor’s use of technology to simplify real estate, and we share a commitment to making the home selling process more convenient for agents and more transparent for consumers,” said Greg Robertson, CEO of W+R Studios. “Today’s real estate landscape is increasingly competitive, and agents need more tools in their arsenal to stand out. With Opendoor’s integration into Cloud CMA, we’re giving agents the opportunity to earn clients’ trust and present options that meet their unique needs.” 

According to the companies, Cloud CMA creates 260,000 listing presentations per month, and Opendoor purchases a home every 24 minutes. Through the partnership, the iBuyer and software provider aim to “enhance the selling experience for more consumers.”

“With the integration, agents can easily help sellers seamlessly line-up their home sale with a new home purchase—eliminating contingency risk, one of the biggest barriers to buying a new home,” Opendoor stated in a release.

The new listing experience is available for W+R Studios’ agent customers in Phoenix and Atlanta. The companies plan to expand the partnership offering to additional markets in 2020.