B of A: Face-to-Face Approach Appeals to Underserved Preferred Customers

Servicing

Just like their peers in distress, borrowers with disposable income also favor one-on-one banking. Bank of America started implementing the face-to-face approach, so far deemed the most efficient foreclosure prevention tool in the market, to advise customers with $50,000 to $250,000 in “investable assets.”

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