Trulia, a San Francisco-based online marketplace, is offering mortgage lenders and agents the ability to coordinate their marketing efforts with real estate agents.
Lenders will appear on the agent’s featured listings and Trulia profile page.
To further enhance exposure, lenders can partner with an unlimited number of agents. Another benefit is that lenders can receive leads from Trulia if a consumer requests a loan prequalification in one of the markets in which they have partnered with an agent.
Marketing costs will be split at 50% of a new advertising order, or “based on the agreed-upon percentage.” Cost will be proportional to the add frequency. Agents also can choose to co-advertise with multiple lenders and have the option to increase visibility in specific area.
Agents and lenders “gain additional exposure while also providing both home search and financing services to new clients they meet on Trulia,” said Dan Hang, Trulia’s vice president of business products.
In addition to increasing exposure and brand recognition for agents, lenders and brokers, the co-marketing feature also benefits consumers by integrating the agent and lender information in one dataset.