Slava Rubin knows a thing or two about crowdfunding. Founded in 2008, his company, IndieGogo is a major funding powerhouse, bringing together such disparate projects like the Misfit Shine and The Oatmeal’s anti-troll lawyer fundraiser.
Slava told us that IndieGogo essentially tears down the gatekeepers. Whereas many great projects would languish in the minds of their creators, services like IndieGogo have been able to bring them to fruition, creating a market and bringing together a group of rabid fans in a matter of days if not hours.
We also had a chance to speak with Sonny Vu, CEO of Misfit Wearables. He described his experience with IndieGogo and how it felt to be one of the biggest (and coolest) crowdfunded projects on the net.