JCPenney Backs Off ‘No Sale’ Promise

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By Kim Bhasin

It’s something JCPenney execs mentioned in their presentation to shareholders last month.

“Our marketing isn’t doing the work. It needs to communicate pricing strategy” and bring in more traffic, said Johnson. “We’ve got to get our pricing across.”

Will the simple addition of the word “sale” to JCPenney’s marketing make all the difference?



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