Jon Friedman’s Media Web: IPad and aged media: a shotgun wedding


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By Jon Friedman, MarketWatch

NEW YORK (MarketWatch) — The repository attention and a iPad are headed for a shotgun wedding.

And if aged media thinks it will be holding a gun on Apple Inc.
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(AAPL
332.40,
+1.60,
+0.48%)


, it had improved comprehend that it’s sharpened blanks. Consider a state of a repository industry, a imitation child for a aged media.

At initial blush, you’d consider that publishers would be rushing toward Apple with open arms. The normal media have mostly unsuccessful to maximize a Internet over a years and are unfortunate to find new ways to strech a choice demographic that loves Apple’s products.

Perhaps a editors and publishers once figured that they could get their approach since Apple arch Steve Jobs indispensable grand many-sided calm for a iPad. If so, a repository attention had a conduct in a sand. They need a iPad some-more than a iPad needs them.


Reuters

Apple Inc. CEO Steve Jobs speaks about a iPad.

So, this ostensible matrimony done in sky of new and aged media is removing off to an uninspiring start. As The Wall Street Journal remarkable on Monday, while an augmenting series of magazines are circumference toward needing subscriptions on a iPad, “relations between a edition attention and Apple sojourn icy.”
Read Wall Street Journal’s “More Magazines Try iPad.”


Don’t demeanour for a iPad to offer consumers most of a break. The Economist, for instance, carries a cost tab of $110 a year, and a New Yorker costs $4.99 an emanate on a iPad. Magazine publishers tatter that by personification round with Apple, they’ll eventually remove control of a patron information that they need for associated selling programs. Bloomberg BusinessWeek this week began charity subscriptions to an iPad movement of a announcement for $2.99 a month. Elle and Maxim are among what a Journal called “a tiny though flourishing series of magazines peaceful to pointer notwithstanding industry-wide concerns about Apple’s hostility to share patron data.”

It’s all about determining that celebration will reason a whip palm in a negotiations. Welcome to a 21st century, where a aged manners of calm and placement no longer apply.

News Corp.
/quotes/comstock/15*!nws/quotes/nls/nws
(NWS
18.06,
-0.28,
-1.53%)


  drew a line in a silt when it launched a Daily, an iPad-oriented news product billed as an event for consumers to have a advantages of radio and imitation in one package. (News Corp. is also a primogenitor association of MarketWatch.)

Another Facebook tenure explain

A New York male nice his lawsuit opposite Mark Zuckerberg, observant he is entitled to half of a Facebook co-founder’s equity in a association and providing supposed emails from Zuckerberg to support his suit. Geoffrey Fowler discusses with Lauren Goode and Peter Kafka on digits.

The repository attention now knows it has to play round with a counterparts in a Internet media world. The required knowledge is that fewer and fewer people in Madison Avenue’s choice 18-to-34-year-old demographic are reading newspapers and magazines any more.

Expect to see this onslaught of wills between member of aged and new media being played out again and again as newspapers, magazines, radio and radio operations try to maximize a Web. To do so, Time Warner
/quotes/comstock/13*!twx/quotes/nls/twx
(TWX
35.45,
+0.30,
+0.85%)


, Walt Disney
/quotes/comstock/13*!dis/quotes/nls/dis
(DIS
41.63,
-0.26,
-0.62%)


, Viacom
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(VIA
53.98,
+0.06,
+0.11%)


 must make assent with Apple
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(AAPL
332.40,
+1.60,
+0.48%)


, Google
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(GOOG
570.61,
-6.76,
-1.17%)


 and a others.

There is no doubt that a iPad has tapped into a zeitgeist. It’s not merely a computer. It’s a cocktail enlightenment phenomenon. IPad boasted sales of 15 million units after Apple denounced a marvellous creation in 2010. It’s approaching to some-more than double that volume this year.
Read Apple projected to keep inscription dominance.

“Apple presents a iPad as a digital newsstand and that’s excellent — though Apple also wants to control everything,” griped a publisher whose magazines are not nonetheless accessible on a iPad. “Right now, a problem is that Apple keeps a patron relationship. It’s a genuine problem for a repository industry.”

The edition executive laments that Apple has no inducement to give in to a whims of repository publishers for now.

“I don’t consider that repository business is so outrageous for Apple,” a executive added. “I don’t consider Apple is going to bend. The publications are going to come around, substantially with some concessions from Apple. It’s expected that each announcement will be sole on a iPad within dual years. For a nearby terms, Apple will have such an violent commission of a inscription market. It’s most a usually diversion in town.”

MEDIA WEB QUESTION OF THE DAY:
What do we consider of a iPad so far?


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Jon Friedman is a comparison columnist for MarketWatch in New York.



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Article source: http://www.marketwatch.com/news/story.asp?guid=%7B342DEBCC-644F-11E0-BBB0-00212804637C%7D&siteid=rss&rss=1

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