theMaven, Inc. (MVEN: OTCQB) | Mari Smith, Social Media Marketing Expert Often Called the “Queen of Facebook,” Joining Independent, Expert Media Coalition TheMaven Network

Mari Smith, Social Media Marketing Expert Often Called the “Queen of Facebook,” Joining Independent, Expert Media Coalition TheMaven Network

Mar 16, 2017

OTC Disclosure News Service

Mari Smith, a top Facebook and social media marketing evangelist, will
provide her expert insight on marketing and social media to businesses,
media companies and professional groups via a new channel on TheMaven
Network (symbol MVEN),
the digital media platform that goes live this spring.

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Mari Smith, Facebook and social media marketing expert (Photo: Business Wire)

Mari Smith, Facebook and social media marketing expert (Photo: Business Wire)

“I love TheMaven’s breakthrough approach in empowering hand-picked,
established experts and thought leaders, with a highly effective media
platform, to help grow large, loyal communities,” said Smith. “ It’s the
next logical step in our digital revolution. We plan to leverage my
expertise in social media platforms to partner with Facebook and others
to help build the new network.”

Smith, who is a perennial pick on Forbes’ list of Top Social Media Power
Influencers, plans to launch her channel on TheMaven in May.

“TheMaven leverages the best of digital publishing and digital
marketing, and puts the best tools available in the hands of top
journalists and storytellers so that we can all better leverage our
social media efforts,” she said.

TheMaven provides independent publishers an end-to-end business home,
where they can continue to distribute on platforms such as Facebook and
Twitter but as part of a fully integrated, unified approach.

James Heckman, the founder and CEO of TheMaven, said Smith’s decision to
join TheMaven as a founding channel partner speaks volumes about the
network’s mission to coalesce experts in multiple disciplines under one
state-of-the-art technological platform.

“She is one of the world’s premier Facebook marketing experts, helping
businesses and brands around the globe embrace leading technologies to
achieve success,” Heckman said. “Mari is also a brand ambassador for
Adobe, Microsoft and other top companies — and she is choosing to
expand her voice and presence with TheMaven. We’re honored to have Mari
as a founding channel partner.”

Smith added that TheMaven “will help me to significantly amplify the
work I already do on Facebook, other social channels and my own blog. I
appreciate a collaborative approach to business and am delighted to
partner with TheMaven.”

TheMaven is an expert-driven, group media network, whose
state-of-the-art platform serves, by invitation-only, professional,
independent channel partners. By providing broader distribution, greater
community engagement, and efficient advertising and membership programs,
TheMaven enables partners to focus on the key ingredients to their
business: creating, informing, sharing, discovering, leading and
interacting with the communities and constituencies they serve.

TheMaven Network will launch this quarter in beta as channel partner
signings continue to be announced. For more information, visit

Based in Seattle, TheMaven is publicly traded in the OTC Markets Group,
under the ticker symbol MVEN.
Key members of the team include:

Founder and CEO James Heckman has extensive experience in digital
media, advertising, video and online communities for major public
companies and several times as founder. He served as Head of Global
Media Strategy for Yahoo!, leading all significant transactions and
revenue strategy under Ross Levinsohn’s tenure. As Chief Strategy
Officer at Fox Digital, he architected the market-changing, $900 million
social media ad alliance between Google and Myspace and was instrumental
in Hulu’s formation. Prior to Yahoo!, Mr. Heckman was founder/CEO of (sold to Yahoo!), CSO of, Founder/CEO of
(sold to Fox), Founder/CEO of and (sold to Yahoo!,
post tenure and 365-Sports, respectively) and held the position of
President and Publisher of NFL Exclusive, official publication for every
NFL team. Heckman holds a BA in Communications from the University of

Co-founder and COO, William Sornsin ran MSN’s Core Technology
team before joining Rivals as co-founder and CTO in 1999, co-founded as CTO/COO; was VP Engineering Operations at Fox Interactive
Media after Scout acquisition. Earlier, Sornsin held a variety of
product and program management roles at Microsoft. He holds a BS
Electrical/Computer Engineering from the University of Iowa and an MBA
from UCLA.

Co-founder and CTO Benjamin Joldersma’s career spans nearly two
decades of large-scale platform development, including CTO and chief
architect of Ben held the role of Senior software engineer,
Geo/Imagery at Google, a Principal Software Engineer at Yahoo!, Chief
Architect at 5to1 and held senior engineering roles at aQuantive, and Microsoft. Ben studied Computer Science at University of
Puget Sound.

Director Ross Levinsohn is a leading industry figure who has long
focused on the convergence of technology and media. He served as CEO at
Yahoo in 2012 and prior to that role was Executive Vice President,
Americas and Head of Global Media from 2010 to 2012. Levinsohn served as
President of Fox Interactive where he helped create one of the largest
digital businesses amongst the traditional media companies, and was
instrumental in the formation of what is now Hulu. He serves on several
public and private media and technology boards, including Tribune Media,
mobile advertising marketplace YieldMo, Vubiquity, Zefr, and the
National Association of Television Program Executives. He was Executive
Chairman and Director of Scout Media, Inc. from 2014-2016, previously
served as the Chief Executive Officer of Guggenheim Digital Media and
co-founded 5to1 Holding Corp, serving as its Executive Chairman. He
co-founded Fuse Capital in 2005 and served as its Managing Director and
Managing Partner. He served as General Manager at AltaVista Network and
Vice President of Programming and Executive Producer at CBS Sportsline.
Mr. Levinsohn received a BA in Broadcast Communications from American
University, and is a trustee there.

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