Daily Update, Jan. 7th – Xbox NUads Makes Traditional TV Advertising More Engaging


Two stories out of Microsoft today (so far):

First, Microsoft today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom. The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota. Head on over to the Microsoft News Center to find out more about the results.

Also, Microsoft and GOOD have teamed up to give you the opportunity to help your favorite youth-focused nonprofit. Today, we are announcing the Microsoft Give For Youth Challenge, a contest where you nominate and vote for nonprofits who support young people around the United States. The Corporate Citizenship Blog has the whole story.

Posted by Jeff Meisner
Editor, The Official Microsoft Blog

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