Water is vital to life, but it’s a finite resource – 97.5 percent of it is salt water. The 2.5 percent that is fresh comes from glaciers, ice caps, groundwater, lakes, rivers, ice and snow. Your morning cup of coffee takes 55 gallons of water to produce, the shirt you’re wearing commanded another 700 gallons of water to produce, and the car you drive to work requires a staggering 39,090 gallons to build.
The demand for water has risen alongside population growth, urbanization, changing diets, rising demand for energy and increasing industrialization. Recent events such as the California drought are currently keeping water management in the public spotlight. Personal conservation – not watering lawns and taking shorter showers – is a start. But it’s only part of the solution.
Ecolab, a $14 billion company that is a leading global provider of water, hygiene and energy technologies and services, has partnered with Microsoft to use recent and future developments in cloud computing, applying cutting-edge technology to speed up how worldwide industries tackle water scarcity.
Read what they’re doing on the Transform business blog.
Microsoft News Center Staff