The Xbox One will launch in China this September, with the all-in-one games and entertainment system being the first of its kind in that nation.
“Launching Xbox One in China is a significant milestone for us and for the industry, and it’s a step forward in our vision to deliver the best games and entertainment experiences to more fans around the world,” said Yusuf Mehdi, corporate vice president, marketing and strategy, Devices and Studios, Microsoft, in a press release.
The console will be launched with Microsoft partner BesTV New Media Co., a subsidiary of Shanghai Media Group.
Microsoft and BesTV formed a joint venture, E-Home Entertainment Development Company Ltd., in September 2013, for a new generation of home entertainment and gaming experiences. As part of this, E-Home Entertainment was the first company registered through the Shanghai Free Trade Zone.
The culture of games and entertainment is rapidly expanding in China via PCs, mobile and online, with nearly half a billion people playing games — roughly more than a third of the country’s population and more than the entire population of North America. The Shanghai Free Trade Zone opens the opportunity for Xbox One to bring the next generation of games, entertainment, online education and fitness to a burgeoning market.
“This is a major achievement for the Shanghai Free Trade Zone, and the collaboration between these two leading brands will bring an unprecedented entertainment experience to consumers in China,” said Zhu Yonglei, director of the Shanghai Municipal Press Office, in a press release.
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Microsoft News Center Staff